Opportunity Solution Trees offer a structured approach to product discovery, moving beyond solution-first thinking. Explore how OSTs define outcomes, identify opportunities, and reduce risk.
Learn how to choose the right opportunity to focus on within your Opportunity Solution Tree. This article provides guidance on revisiting your desired outcome, assessing the value of opportunities using OppFlow’s four dimensions (impact, size, market factors, and company factors), and reviewing your evidence. Start with a single opportunity and refine your understanding as you learn more.
Discover the Opportunity Solution Tree (OST): the proven framework for product discovery that empowers teams to connect desired outcomes with real customer needs and validated solutions. This article explains how OSTs help product teams avoid solution-first thinking, visualize complex relationships, and drive business outcomes using clear examples.